PETFLIX campaign is a series of posters created to encourage animal adoption for Bideawee organization. Our ultimate goal is to get people to adopt not shop.
Posters will be posted in urban areas throughout New York City.
Each poster has a QR code embedded in them. People could scan it with their phones and it will direct them to contents regarding animal adoption opportunities.
Top Dog Paw Award, Miami Ad School
Art Direction: Katy Huang
Graphic Design: Gabriella Vieira