UBER DEADPOOL is a campaign proposed to generate movie launch awareness for Deadpool 2.
This proposal is an example of experiential co-branding campaign inviting Uber to partner up. Deadpool fans will be able to request “UBER Deadpool” by picking the closest local theater in the UBER app. If they know Wade Wilson’s way to pay his ride, they will get a free ride and free ticket for the movie. #giveme5
AD: Katy Huang, Alana Vitrian
CW: Domingo Angelini
Riders will be able to recognize Uber Deadpool fleet from their Uber app to see if they have one close by.
Instagram will be used as one of the social media platforms to generate awareness.